Well, well, well. Doesn't that shearling coat in the first photo look like something out of Almost Famous? Totally over the top, extremely bulky....and I love it. These new ads for Coach definitely make me take a second look at a brand I mostly associate with heinous knockoffs and a special portion of the early 2000's where I was obsessed with a flat cross body bag. I still have said tiny purse my mom gave me as a Christmas gift in high school because in retrospect it is one of my most favorite material possessions. Not because it was one of the earliest brand name goods I got, but because of the shameful lesson it holds.
See, at the time it was $199, which was just outrageous, not to mention completely unaffordable for my family. I was prepping for college and tests were expensive, and I could not contribute financially to my family in any way because I was always in school doing annoying extra credit classes and sports to look good for colleges. But somehow on Christmas day I open a Coach branded box with beautiful satin ribbon and inside was the little logo purse. I was happy, nay elated, and even a little cool in that one moment. But soon a guilty feeling eventually came over me for wishing for something so expensive, and even worse for knowing my loving and doting mom would get it for me. I feel like Coach made me a conman that year for having dollar signs for eyeballs, and the brand reminds me of how silly it can be to be completely caught up in the beautiful appeal of a designer item.